Our Story

Great products and great service is in our pedigree.

Introduced in 2010, Promopet™ is the first supplier in the promotional products industry to focus exclusively on products related to pets and the 62% of U.S. households who own them. Although our name and focus may be new, we are not new to the industry. Promopet™ is pleased to be part of the WOV-IN® Group, a fixture in promotional products since 1978.

At its inception, Tom Johnson, following in the footsteps of his father and founder Edwin, created Wov-In® by developing various ground-breaking methods for weaving text and unique patterns into webbing. Those original woven straps evolved into, among other products, high quality pet leashes and pet collars all delivered with the finest craftsmanship and excellent customer service that are the pillars of our solid reputation.

Who says you can’t teach an old dog new tricks?

Promopet™ is a unique and innovative supplier that is the result of all three of the Johnson's third generation working together towards a common vision. Throughout their time working with the customers of Wov-In®, they were pleased with the response to their quality pet products and overwhelmed by requests to offer additional pet products. Those feelings, supported by the growing 71.4 million household pet market and their own loyalty and love for pets, led to the creation of the first supplier solely focused on providing the finest pet-related products in the industry.

Loyal to their pets, loyal to your brand.

Pets are like family and the products they use have a long lasting impact as they remain in the hearts and hands of pet owners through everyday interactions. With spending in the U.S. pet industry expected to reach $47.7 billion this year, an increase of 31% from just five years ago, promotional pet products provide an invaluable way to tap into that spending while increasing brand loyalty and awareness. To help you reach your full potential Promopet™ offers the widest selection of pet-related products in the industry; great for company stores, school spirit, events, pet services and more.

Unleash the potential!